The series of programmes “Yashesen Teatr”, aired on the TV channel “Tatarstan – New Century”, and its role in popularizing theatre
https://doi.org/10.26907/2311-2042-2021-17-2-105-118
Abstract
The article examines the history of the creation of the educational TV programme “Yashesen Teatr!” (“Long Live Theatre!”), dedicated to the 100th anniversary of the Tatar theatrical art, on the TV channel “Tatarstan – New Century” (TNV) and systemises the archival material, which ensures the richness of the content. It is proved that the series of the programmes “Yashesen Teatr!” provides TNV with the opportunity to fully realize its cultural and educational function. The analysis of the video archive reveals similarities in the design of the opening sequences, which makes each programme recognizable to the viewer. Most of the programmes include excerpts of performances from the TNV video library, showing archival materials that allow you to form a visible idea of a particular period in the history of the theatre. The genre of interviews and conversations enables the TV journalist G. Kh. Zinnatullina to reduce the distance between experienced and uninitiated viewers. Not only does the host inform the viewers about important events in the world of theatre, but she also analyses them, offering her vision in a subtle way, which helps to convey educational information to a wide audience. The creative collaboration of re[1searchers, museum workers, artists, directors and journalists provided the series of programmes with high-quality content, which ensured a steady interest among viewers.
About the Authors
G. Galimullina
Institute of Tatar Encyclopedia and Regional Studies of the Academy of Sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Galimullina Gulshat – Senior Researcher in the Department of Scientific and Information Support of the Center for Encyclopedia Studies
56 Pushkin Str., Kazan, 420015
A. Nasibullina
Institute of Tatar Encyclopedia and Regional Studies of the Academy of Sciences of the Republic of Tatarstan
Russian Federation
Russian Federation
Nasibullina Alsu – Researcher in the Department of Scientific and Information Support of the Center for Encyclopedia Studies
56 Pushkin Str., Kazan, 420015
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Review
For citations:
Galimullina G., Nasibullina A. The series of programmes “Yashesen Teatr”, aired on the TV channel “Tatarstan – New Century”, and its role in popularizing theatre. Tatarica. 2021;17(2):105-118. https://doi.org/10.26907/2311-2042-2021-17-2-105-118
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