The article examines the history of the creation of the educational TV programme “Yashesen Teatr!” (“Long Live Theatre!”), dedicated to the 100th anniversary of the Tatar theatrical art, on the TV channel “Tatarstan – New Century” (TNV) and systemises the archival material, which ensures the richness of the content. It is proved that the series of the programmes “Yashesen Teatr!” provides TNV with the opportunity to fully realize its cultural and educational function. The analysis of the video archive reveals similarities in the design of the opening sequences, which makes each programme recognizable to the viewer. Most of the programmes include excerpts of performances from the TNV video library, showing archival materials that allow you to form a visible idea of a particular period in the history of the theatre. The genre of interviews and conversations enables the TV journalist G. Kh. Zinnatullina to reduce the distance between experienced and uninitiated viewers. Not only does the host inform the viewers about important events in the world of theatre, but she also analyses them, offering her vision in a subtle way, which helps to convey educational information to a wide audience. The creative collaboration of re[1searchers, museum workers, artists, directors and journalists provided the series of programmes with high-quality content, which ensured a steady interest among viewers.